Rewrite your pages into answers AI will quote
Content Optimization is a standalone utility: paste in any piece of text — a web page, an FAQ answer, a service description, even a social caption — and it scores how ready that text is to be quoted in an AI answer, tells you why in plain language, and rewrites it into answer shape. Scoring and feedback are free and unlimited; only a produced rewrite costs a credit. It is included from $499 a month on Dominate. It never touches your live site.
USD, billed monthly, no long contract. A credit is charged only when a rewrite is actually produced, and refunded if the generation fails — a failed rewrite costs nothing. If you run out of credits you still get the score and every finding; you just do not get the rewritten draft.
What it is, and what it deliberately is not
Most content tools score text against what already ranks for a keyword. This one scores text against what makes a passage liftable into a generated answer — which turns out to be a different list of properties, weighted differently.
It is also not Web Readiness, and the distinction is worth holding onto. Web Readiness audits your live website and how AI crawlers reach it: the files, the markup, the structure. Content Optimization acts on a single piece of text you hand it and never touches your site. You can run it on a draft that has never been published, on a paragraph from a competitor to see why it gets cited, or on a Google Business Profile description before you paste it in.
The nine checks, and what each is worth
Weights sum to 100 and are tilted toward what the published research associates with citation in generated answers, rather than distributed evenly to look balanced.
| Check | Weight | What it looks for |
|---|---|---|
| Statistics & data | 25% | Concrete, verifiable numbers. The single highest-impact property a passage can have — a sentence with a figure in it is far more liftable than the same claim made vaguely. |
| Cited sources | 15% | References that let a reader, or a model, verify your claims rather than take them on faith |
| Author & credentials | 15% | A named author with a stated qualification, near the content rather than buried on a separate page |
| Attributed quotations | 10% | Named-expert quotes, which travel as self-contained units an assistant can lift whole |
| Answer-first structure | 10% | Question-shaped headings, and a lead sentence that answers rather than warming up |
| Plain-language clarity | 10% | Short sentences, active voice, low jargon density |
| Extractable | 8% | Lists, and sentences that still make sense when pulled out of their paragraph |
| Freshness | 4% | A visible date or a recent-year signal in the text itself |
| Specificity | 3% | Concrete facts where generic filler would otherwise sit |
Look at the top of that table and the strategy becomes obvious: 55% of the score is evidence — numbers, sources, quotes, a credentialed author. Structure and readability together account for 28%. That ordering is the useful thing this tool teaches, and it is the opposite of how most marketing copy is written, where the structure is agonised over and the evidence is whatever was to hand.
What a finding looks like
A score alone teaches nothing. Every check that falls below its pass mark emits a finding with four parts:
- The title — what is wrong, in one line
- The why — the reason this property affects whether a passage gets quoted, in plain language
- The action — the specific change to make, not a principle to bear in mind
- The evidence — what the engine actually saw in your text, so you can check its work
That last item is there because a scoring tool you cannot audit is a scoring tool you will eventually stop trusting. If it tells you your piece has no statistics and you know it has three, you can see immediately what it counted.
The rewrite, and the before-and-after
Scoring is deterministic: no AI, no network, same text in, same score out. That is why it is free and why you can run it as many times as you like while editing.
Producing a rewrite is the metered step. The rewrite is generated, and then re-scored by the same engine, so what you get back is not a draft you have to take on trust but a before-and-after pair of numbers with the findings that closed between them. If the rewrite fails to lift the score, that is visible rather than hidden.
The rule underneath the pricing is simple and we would rather state it than let you discover it: detection is free, generation is metered. Every score, every finding and every explanation costs nothing, forever. A credit is spent only when the system produces new text for you, and refunded if that production fails.
What to run it on first
In rough order of return for a local service business:
- Your service pages. The pages that answer “what is this, what does it cost, who is it for” are the ones an assistant reaches for when someone asks exactly that.
- Your FAQ answers. Question-shaped headings with a direct answer immediately underneath is the single most liftable content shape there is, and most FAQ pages bury the answer under two sentences of preamble.
- Your Google Business Profile description and service items — before pasting them in. See Profile Optimization for the rest of that surface.
- The page a competitor keeps getting cited for. Score theirs, score yours, and read the difference. This is the fastest way to understand what the model is actually measuring.
Content Optimization compared, feature by feature
The three content tools most often used for this job, set against cite0 one capability at a time. Read from each vendor’s own pricing and documentation on 25 August 2026; sources at the foot of the page.
cite0 vs Surfer
| Capability | cite0 | Surfer |
|---|---|---|
| Price | $499 — scoring, rewrites, profile and site fixes, answer tracking | $49–$299; AI Search Analytics $158 standalone |
| Scoring is free and unlimited | Yes — only a produced rewrite is metered | Metered by documents, 120–360 per plan |
| Scoring weights published | Yes — all nine, summing to 100 | Components named, weights not published |
| Scores statistics and data density | Yes — 25%, the heaviest check | Facts coverage, measured against top-ranking pages |
| Scores cited sources | Yes — 15% | Not scored |
| Scores author and credentials | Yes — 15% | Not scored |
| Scores attributed quotations | Yes — 10% | Not scored |
| Scores answer-first structure | Yes — 10% | Yes — upfront intent alignment |
| Score is independent of what already ranks | Yes — intrinsic properties of the text | Largely relative to top-ranking competitors |
| Rewrite is re-scored to show the lift | Yes | Yes, live in the editor |
| Shows the evidence behind each finding | Yes — what the engine actually saw | Term and density guidance |
| Google Business Profile audit or writes | Yes | Not offered |
| Website AEO audit with fixes | Yes | Not offered |
Surfer is an excellent tool for ranking a page in classic search, and its editor is more polished than anything we will ship this year. The distinction is what the score is a score of. Surfer’s model is built from what already ranks, so a high score means “this resembles the pages Google currently rewards”. cite0’s model is built from the properties that make a passage liftable into a generated answer, so a high score means “an assistant could quote this and stand behind it”. Four of our nine checks — sources, author credentials, quotations and specificity — are not scored by Surfer at all, and together they carry 43% of our score.
cite0 vs Clearscope
| Capability | cite0 | Clearscope |
|---|---|---|
| Price | $499 all-in | $129 Essentials / $399 Business |
| Scoring is free and unlimited | Yes | Metered — 20 topic explorations and 20 drafts a month |
| What the grade measures | Nine intrinsic citation properties | Term coverage relative to top-ranking content |
| Scoring weights published | Yes | Methodology described as opaque in their own support docs |
| Scores statistics, sources, quotations, author credentials | Yes — 65% of the score combined | Not scored |
| Shows the evidence behind each finding | Yes | Term lists |
| AI answer tracking | Included, weekly, from $99 | 50 prompts at $129; 300 at $399 |
| Website AEO audit | Yes, with fixes applied | Not offered |
| Google Business Profile | Yes | Not offered |
Clearscope is the most respected term-coverage grader there is, and for editorial teams producing long-form content at volume it earns its price. It grades comprehensiveness against the pages currently ranking. cite0 grades whether a passage carries the evidence an assistant needs in order to quote it — a different question, and one Clearscope’s own documentation does not claim to answer.
cite0 vs Frase
| Capability | cite0 | Frase |
|---|---|---|
| Price | $499 all-in | $39–$239, plus Enterprise |
| Dedicated AI-search content score | Yes — nine checks | Yes — GEO Score, four dimensions |
| Scoring weights published | Yes — all nine, summing to 100 | Dimensions named, weights not published |
| Scores statistics and structured facts | Yes — 25% | Yes |
| Scores cited sources | Yes — 15% | Yes |
| Scores author and credentials | Yes — 15% | Not scored |
| Scores attributed quotations | Yes — 10% | Not scored |
| Scoring is free and unlimited | Yes | Metered — 10–100 articles a month |
| Rewrite is re-scored | Yes | Yes |
| Google Business Profile audit or writes | Yes | Not offered |
| Local, neighbourhood-level answer tracking | Yes | Country-level tracking across five engines |
Frase is the closest thing in the market to what this page describes, and it deserves the comparison — its GEO Score measures intrinsic properties rather than competitor overlap, which almost nothing else does. Two things separate us: we publish our weights, and we score the two evidence signals Frase does not — a named credentialed author and attributed expert quotations — which together carry a quarter of our score.
What you get here and nowhere else
- Published weights. All nine checks and their percentages are on this page. Across every content tool we examined, not one publishes the weights behind its score — which means you cannot tell what you are optimising toward, or argue when it is wrong.
- The evidence signals nobody else scores. A named, credentialed author near the content, and attributed expert quotations that travel as self-contained units. No competitor scores either. Together they carry 25% here.
- A score that does not depend on what already ranks. Every finding is a property of your text, so a page can score well before anyone has linked to it, and a brand-new draft can be measured on the day it is written.
- Scoring free, forever. Detection costs nothing and never runs out, so you can score while you edit rather than rationing runs. Only a produced rewrite spends a credit, and a failed rewrite refunds it.
- Every finding shows its working. The title, the reason it matters, the specific action, and the evidence the engine actually saw — so you can check its arithmetic instead of trusting a grade.
- The rewrite is measured against the answer. On Dominate, Radar tracks weekly whether AI began quoting the page you rewrote. No content tool above closes that loop.
What counts as a good score?
Each of the nine checks passes at 80, and any check scoring below that emits a finding — so a piece with no findings is one where every check cleared 80. That is the bar the engine actually applies, and it is published here rather than left for you to infer. The two checks worth looking at first are statistics and author credentials, because together they carry 40% of the score and both are usually a single edit rather than a rewrite: add real figures, add a byline with a credential. Do not chase 100 — a page stuffed with numbers to satisfy a scorer reads badly to humans, and humans are still the ones who book.
Will a rewritten page be penalised for being AI-generated?
Search engines have been clear that the objection is to low-value content produced at scale, not to the tool used to write it. That said, the rewrite here is a draft and should be treated as one: it works from your text, keeps your claims, and gives you back a restructured, evidence-forward version to edit. It cannot invent a statistic you do not have, and if it could, you should not want it to — a fabricated figure is a far bigger risk to your business than an unoptimised page. Read what comes back, check the numbers are yours, then publish.
Should I use this or Web Readiness?
Both, in that order of dependency. Web Readiness first, because if an AI crawler cannot reach or parse your site, the quality of the words on it is irrelevant. Content Optimization second, once the door is open, to make the words worth quoting once someone walks through it. Web Readiness is included from $199; Content Optimization from $499.
Bring a page you think should be getting quoted and is not. We will score it with you, walk through the findings, and show you what AI currently says when someone asks the question that page is meant to answer.
Book a demoScoring is deterministic and runs without any model or network call, so the same text always produces the same score and findings. Weights are as published above and sum to 100. Every score is stamped with a model version so the weights can evolve without making earlier scores falsely comparable. Rewrites are re-scored by the same engine so the before-and-after is measured rather than asserted; a credit is charged only on a produced rewrite and refunded on failure. Competitor pricing above was read from the vendor’s public pricing page on 25 August 2026 and may have changed since.
- Surfer — Pricing. Discovery $49/mo, 120 documents; Standard $99/mo, 360; Peace of Mind $299/mo; AI Search Analytics $158/mo standalone. Content Score components per their docs; facts coverage defined relative to top-ranking pages in their own content-coverage study.
- Clearscope — Pricing. Essentials $129/mo, 50 tracked prompts, 20 topic explorations, 20 drafts; Business $399/mo, 300 prompts. Grade methodology per their support docs.
- Frase — Pricing. Starter $39/mo annual, 10 articles; Professional $103; Scale $239. GEO Score dimensions per their docs.
- cite0 — Where our search numbers come from, and what they don’t tell you.