Utility

Rewrite your pages into answers AI will quote

cite0 Toronto, ON · Updated
TL;DR

Content Optimization is a standalone utility: paste in any piece of text — a web page, an FAQ answer, a service description, even a social caption — and it scores how ready that text is to be quoted in an AI answer, tells you why in plain language, and rewrites it into answer shape. Scoring and feedback are free and unlimited; only a produced rewrite costs a credit. It is included from $499 a month on Dominate. It never touches your live site.

Price
$499/mo
Dominate · included
Free
Scoring and feedback, always
1 credit
Per produced rewrite
Let’s talk
Custom · multi-location

USD, billed monthly, no long contract. A credit is charged only when a rewrite is actually produced, and refunded if the generation fails — a failed rewrite costs nothing. If you run out of credits you still get the score and every finding; you just do not get the rewritten draft.

What it is, and what it deliberately is not

Most content tools score text against what already ranks for a keyword. This one scores text against what makes a passage liftable into a generated answer — which turns out to be a different list of properties, weighted differently.

It is also not Web Readiness, and the distinction is worth holding onto. Web Readiness audits your live website and how AI crawlers reach it: the files, the markup, the structure. Content Optimization acts on a single piece of text you hand it and never touches your site. You can run it on a draft that has never been published, on a paragraph from a competitor to see why it gets cited, or on a Google Business Profile description before you paste it in.

The nine checks, and what each is worth

Weights sum to 100 and are tilted toward what the published research associates with citation in generated answers, rather than distributed evenly to look balanced.

The GEO scoring model. Every weight is visible so you can argue with it.
CheckWeightWhat it looks for
Statistics & data25%Concrete, verifiable numbers. The single highest-impact property a passage can have — a sentence with a figure in it is far more liftable than the same claim made vaguely.
Cited sources15%References that let a reader, or a model, verify your claims rather than take them on faith
Author & credentials15%A named author with a stated qualification, near the content rather than buried on a separate page
Attributed quotations10%Named-expert quotes, which travel as self-contained units an assistant can lift whole
Answer-first structure10%Question-shaped headings, and a lead sentence that answers rather than warming up
Plain-language clarity10%Short sentences, active voice, low jargon density
Extractable8%Lists, and sentences that still make sense when pulled out of their paragraph
Freshness4%A visible date or a recent-year signal in the text itself
Specificity3%Concrete facts where generic filler would otherwise sit

Look at the top of that table and the strategy becomes obvious: 55% of the score is evidence — numbers, sources, quotes, a credentialed author. Structure and readability together account for 28%. That ordering is the useful thing this tool teaches, and it is the opposite of how most marketing copy is written, where the structure is agonised over and the evidence is whatever was to hand.

What a finding looks like

A score alone teaches nothing. Every check that falls below its pass mark emits a finding with four parts:

That last item is there because a scoring tool you cannot audit is a scoring tool you will eventually stop trusting. If it tells you your piece has no statistics and you know it has three, you can see immediately what it counted.

The rewrite, and the before-and-after

Scoring is deterministic: no AI, no network, same text in, same score out. That is why it is free and why you can run it as many times as you like while editing.

Producing a rewrite is the metered step. The rewrite is generated, and then re-scored by the same engine, so what you get back is not a draft you have to take on trust but a before-and-after pair of numbers with the findings that closed between them. If the rewrite fails to lift the score, that is visible rather than hidden.

The rule underneath the pricing is simple and we would rather state it than let you discover it: detection is free, generation is metered. Every score, every finding and every explanation costs nothing, forever. A credit is spent only when the system produces new text for you, and refunded if that production fails.

What to run it on first

In rough order of return for a local service business:

Content Optimization compared, feature by feature

The three content tools most often used for this job, set against cite0 one capability at a time. Read from each vendor’s own pricing and documentation on 25 August 2026; sources at the foot of the page.

cite0 vs Surfer

Capabilitycite0Surfer
Price$499 — scoring, rewrites, profile and site fixes, answer tracking$49–$299; AI Search Analytics $158 standalone
Scoring is free and unlimitedYes — only a produced rewrite is meteredMetered by documents, 120–360 per plan
Scoring weights publishedYes — all nine, summing to 100Components named, weights not published
Scores statistics and data densityYes — 25%, the heaviest checkFacts coverage, measured against top-ranking pages
Scores cited sourcesYes — 15%Not scored
Scores author and credentialsYes — 15%Not scored
Scores attributed quotationsYes — 10%Not scored
Scores answer-first structureYes — 10%Yes — upfront intent alignment
Score is independent of what already ranksYes — intrinsic properties of the textLargely relative to top-ranking competitors
Rewrite is re-scored to show the liftYesYes, live in the editor
Shows the evidence behind each findingYes — what the engine actually sawTerm and density guidance
Google Business Profile audit or writesYesNot offered
Website AEO audit with fixesYesNot offered

Surfer is an excellent tool for ranking a page in classic search, and its editor is more polished than anything we will ship this year. The distinction is what the score is a score of. Surfer’s model is built from what already ranks, so a high score means “this resembles the pages Google currently rewards”. cite0’s model is built from the properties that make a passage liftable into a generated answer, so a high score means “an assistant could quote this and stand behind it”. Four of our nine checks — sources, author credentials, quotations and specificity — are not scored by Surfer at all, and together they carry 43% of our score.

cite0 vs Clearscope

Capabilitycite0Clearscope
Price$499 all-in$129 Essentials / $399 Business
Scoring is free and unlimitedYesMetered — 20 topic explorations and 20 drafts a month
What the grade measuresNine intrinsic citation propertiesTerm coverage relative to top-ranking content
Scoring weights publishedYesMethodology described as opaque in their own support docs
Scores statistics, sources, quotations, author credentialsYes — 65% of the score combinedNot scored
Shows the evidence behind each findingYesTerm lists
AI answer trackingIncluded, weekly, from $9950 prompts at $129; 300 at $399
Website AEO auditYes, with fixes appliedNot offered
Google Business ProfileYesNot offered

Clearscope is the most respected term-coverage grader there is, and for editorial teams producing long-form content at volume it earns its price. It grades comprehensiveness against the pages currently ranking. cite0 grades whether a passage carries the evidence an assistant needs in order to quote it — a different question, and one Clearscope’s own documentation does not claim to answer.

cite0 vs Frase

Capabilitycite0Frase
Price$499 all-in$39–$239, plus Enterprise
Dedicated AI-search content scoreYes — nine checksYes — GEO Score, four dimensions
Scoring weights publishedYes — all nine, summing to 100Dimensions named, weights not published
Scores statistics and structured factsYes — 25%Yes
Scores cited sourcesYes — 15%Yes
Scores author and credentialsYes — 15%Not scored
Scores attributed quotationsYes — 10%Not scored
Scoring is free and unlimitedYesMetered — 10–100 articles a month
Rewrite is re-scoredYesYes
Google Business Profile audit or writesYesNot offered
Local, neighbourhood-level answer trackingYesCountry-level tracking across five engines

Frase is the closest thing in the market to what this page describes, and it deserves the comparison — its GEO Score measures intrinsic properties rather than competitor overlap, which almost nothing else does. Two things separate us: we publish our weights, and we score the two evidence signals Frase does not — a named credentialed author and attributed expert quotations — which together carry a quarter of our score.

What you get here and nowhere else

What counts as a good score?

Each of the nine checks passes at 80, and any check scoring below that emits a finding — so a piece with no findings is one where every check cleared 80. That is the bar the engine actually applies, and it is published here rather than left for you to infer. The two checks worth looking at first are statistics and author credentials, because together they carry 40% of the score and both are usually a single edit rather than a rewrite: add real figures, add a byline with a credential. Do not chase 100 — a page stuffed with numbers to satisfy a scorer reads badly to humans, and humans are still the ones who book.

Will a rewritten page be penalised for being AI-generated?

Search engines have been clear that the objection is to low-value content produced at scale, not to the tool used to write it. That said, the rewrite here is a draft and should be treated as one: it works from your text, keeps your claims, and gives you back a restructured, evidence-forward version to edit. It cannot invent a statistic you do not have, and if it could, you should not want it to — a fabricated figure is a far bigger risk to your business than an unoptimised page. Read what comes back, check the numbers are yours, then publish.

Should I use this or Web Readiness?

Both, in that order of dependency. Web Readiness first, because if an AI crawler cannot reach or parse your site, the quality of the words on it is irrelevant. Content Optimization second, once the door is open, to make the words worth quoting once someone walks through it. Web Readiness is included from $199; Content Optimization from $499.

Bring a page you think should be getting quoted and is not. We will score it with you, walk through the findings, and show you what AI currently says when someone asks the question that page is meant to answer.

Book a demo
Method

Scoring is deterministic and runs without any model or network call, so the same text always produces the same score and findings. Weights are as published above and sum to 100. Every score is stamped with a model version so the weights can evolve without making earlier scores falsely comparable. Rewrites are re-scored by the same engine so the before-and-after is measured rather than asserted; a credit is charged only on a produced rewrite and refunded on failure. Competitor pricing above was read from the vendor’s public pricing page on 25 August 2026 and may have changed since.

Sources
  1. Surfer — Pricing. Discovery $49/mo, 120 documents; Standard $99/mo, 360; Peace of Mind $299/mo; AI Search Analytics $158/mo standalone. Content Score components per their docs; facts coverage defined relative to top-ranking pages in their own content-coverage study.
  2. Clearscope — Pricing. Essentials $129/mo, 50 tracked prompts, 20 topic explorations, 20 drafts; Business $399/mo, 300 prompts. Grade methodology per their support docs.
  3. Frase — Pricing. Starter $39/mo annual, 10 articles; Professional $103; Scale $239. GEO Score dimensions per their docs.
  4. cite0 — Where our search numbers come from, and what they don’t tell you.