cite0 vs Otterly.ai: which AI visibility tracker fits a local business?
Otterly.ai is the most engine coverage per dollar in the category: ChatGPT, Google AI Overviews, Perplexity and Copilot from $29 a month for 15 prompts, 100 prompts at $189, targeted by country. cite0 tracks 105 questions for $99 on ChatGPT, adds AI Overviews and Gemini at higher tiers, targets the neighbourhood your customers live in, and from $199 fixes the Google profile, the website and the copy. Choose Otterly if you are a national brand watching several engines. Choose cite0 if you have one address and want the answer measured where it is asked — and then changed.
USD. Month to month, or commit to a year and save 20% — 25% if you pay for the year up front. Every plan starts with a free 7-day demo and takes no card. See pricing.
cite0 and Otterly.ai, capability by capability
| Capability | cite0 | Otterly.ai |
|---|---|---|
| Entry price | $99 — 105 questions | $29 — 15 prompts |
| Nearest comparable plan | $99 — 105 questions | $189 — 100 prompts |
| Top self-serve plan | $499 — 350 questions | $489 — 400 prompts |
| Engines at entry | ChatGPT; + AI Overviews at $199; + Gemini at $499 | ChatGPT, AI Overviews, Perplexity, Copilot |
| Gemini, Claude, AI Mode | Gemini in-plan at $499; Claude and AI Mode not yet | Paid add-ons: AI Mode and Gemini $9–$149/mo each, Claude $29–$439/mo |
| Extra prompts | Move up a tier | +100 for $99/mo on Standard and Premium |
| Geographic targeting | Neighbourhood and market level | Country level, 65+ countries |
| Question set | Pre-run pack for your category and market, plus your own | You write the prompts |
| Competitor set | Derived from the businesses AI actually names | You supply the list |
| Google Business Profile audit or writes | Yes, from $199 | Not offered |
| Website AEO audit | Unmetered, with every fix rendered | Yes — metered, 1,000–10,000 URL audits/mo |
| Fixes implemented for you | Included from $199 | Referred to partner agencies, priced separately |
| Content scoring weights published | Yes — nine checks summing to 100 | Content checker, weights not published |
| Free trial | 7-day demo, no card | Yes |
| Built for | Single-location local service businesses | Marketing teams and agencies |
Where Otterly is the better buy
Three cases, and they are common ones.
- You sell nationally or in several countries. Otterly’s country-level targeting across 65+ countries is exactly the right resolution for that, and cite0 has nothing to offer outside Toronto and the GTA today.
- You need Perplexity, Copilot or Claude. Otterly covers all three; cite0 covers none of them yet.
- You want to spend $29 and look. Fifteen prompts on four engines is a real product at a trivial price. cite0’s equivalent is a free demo, not a $29 plan.
Where cite0 is the better buy
- You have one address. “Best med spa near me” is decided at the neighbourhood, and a country-level answer is an average of places your customers do not live. cite0 runs the question from your market.
- You do not know what to ask. cite0 ships a pre-run question pack for your category and market, ranked by estimated demand, so your first report already knows who AI names locally. On Otterly you start from an empty prompt list.
- You want the fixes done. From $199, cite0 writes to your Google profile, renders every website fix, and scores your copy — the same subscription that measures. Otterly stops at the dashboard and refers you out.
- You want the weights. Every score cite0 shows traces to a published weight. Otterly’s content checker does not publish its weights.
At the $189–$199 level the two products are a monitoring platform and a monitor-plus-implementation service respectively, and that is the honest framing: if you already have someone doing the profile and site work, Otterly plus that person is a fine stack.
Is Otterly.ai cheaper than cite0?
At entry, yes: $29 for 15 prompts against $99 for 105. At the nearest comparable prompt count the order flips: Otterly’s 100-prompt Standard plan is $189, cite0’s 105-question Starter is $99. Adding Gemini to Otterly costs $9–$149 a month depending on tier; cite0 includes it at $499.
Which tracks more AI engines?
Otterly, at every price. Four engines at $29, with Gemini, Google AI Mode and Claude as paid add-ons. cite0 checks ChatGPT at $99, adds Google AI Overviews at $199 and Gemini at $499, and does not yet track Perplexity, Copilot or Claude.
Can either one fix my Google Business Profile or website?
cite0 does, from $199: a ten-pillar Google Business Profile audit with writes back to Google, a website readability audit with every fix rendered, and content scoring with published weights. Otterly offers a metered website audit and a content checker, and refers implementation to partner agencies priced separately.
We will run your questions before you pay anything. Book a demo and we will show you what AI currently says when someone asks for a business like yours in your neighbourhood — including who it names instead of you.
Book a demoCompetitor figures were read from each vendor’s own public pricing, product and documentation pages on 15 October 2026, and from a dated third-party source only where the vendor’s page no longer prints a number — each such case is marked in the sources. Prices are in USD unless noted and may have changed since. cite0 figures are the live tier catalogue. We do not place ourselves first by default, we link to every competitor, and where a competitor is the better fit we say so.
- Otterly.ai — Pricing. Lite $29/mo, 15 prompts; Standard $189/mo, 100 prompts; Premium $489/mo, 400 prompts; ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot included; Google AI Mode and Gemini $9–$149/mo each, Claude $29–$439/mo, +100 prompts $99/mo. Country-level targeting per their help centre. Read 15 October 2026.
- cite0 — Where our search numbers come from, and what they don’t tell you.